TrendRealty 1→∞
01 Project Brief
Model:
B2C
Timeline:
2021–now
My impact:
[Product Design], [CX/UX Research], [Requirements Analysis/Documentation]
A service where you can choose the realtor you feel comfortable with.
To ensure the client receives top-tier service during the search and selection process and finds the perfect realtor with whom they have chemistry, we allow several realtors to try their hand at working with the client. The client can choose the one they enjoy working with and continue with them only.
02 Challenges
Clients do not understand the value of working with a realtor, do not want to be constantly called, and are afraid of missing out on information or making an expensive mistake.
Explain to the client the new way of buying an apartment and the value of the service and realtor (without active marketing at the initial stage)
Create a convenient tool for the client to work with several realtors simultaneously
Create a CRM for the back office and realtors to automate processes and improve service quality by analyzing realtor actions during work and making appropriate adjustments
Challenge #1: Explain to the client the new way of buying an apartment and the value of the service and realtor (without active marketing at the initial stage)
The first digital real estate agency, now even smarter.
02-1 Client onboarding, explaining the product
To explain how to buy an apartment in a new way using our product, and why it’s more pleasant and profitable, we conducted several CX/UX studies and compiled everything into simple and understandable theses, tested, and reassembled it.
Challenge #2: Create a convenient tool for the client to work with several realtors simultaneously
02-3 New personal account for the client, new scenario
Ensure the client doesn’t get confused by brokers and their recommendations and chooses “the one.” But first, they need to agree to work with several brokers, and before that, understand how it works.
Ensure the client doesn’t get confused by brokers and their recommendations and chooses “the one.” But first, they need to agree to work with several brokers, and before that, understand how it works.
Challenge #3: Create a CRM for the back office and realtors to automate processes and improve service quality by analyzing realtor actions during work and making appropriate adjustments
02-3 CRM system that knows who to assign the client to, when to take them away, who to connect to the deal, and who to send a reminder to, when, and about what
We designed a system that has everything needed to boost the quality of services provided when buying an apartment.
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