TrendRealty 0→1
01 Project Brief
Model:
B2C
Timeline:
2016–2021
My impact:
[Product Design], [CX/UX Research], [Requirements Analysis/Documentation]
A digital real estate agency
TrendRealty provides an outstanding experience for self-search and apartment selection, making the process easier and more profitable.
02 Challenges
Improving client experience and satisfaction through service digitization and enhancing recommendation quality. As a result, a multiple increase in purchase conversion and a dramatic reduction in lead generation costs.
Make professional tools for real estate search and selection available to users
Make the entire journey from inquiry to payment and beyond transparent for the user
Provide informational support at all stages, involving experts as needed
Challenge #1: Make professional tools for real estate search and selection available to users. Select like a realtor, seek value like a mortgage specialist, arrange like a lawyer.
Select like a realtor, seek value like a mortgage specialist, arrange like a lawyer.
02-1 A wealth of data and ease of search and selection
We used our experience working with real estate professionals and optimized realtor tools. Now, during the search and selection stages, the client can perform most of the realtor’s work and achieve excellent results.
Challenge #2: Make the entire journey from inquiry to payment and beyond transparent for the user
02-2 User’s personal account—a control center for search and purchase
To keep the client informed of everything that happens, we designed a personal account where all necessary information and search results are gathered. The client moves through the funnel and has an understanding of not only the current stage but also what lies ahead.
To keep the client informed of everything that happens, we designed a personal account where all necessary information and search results are gathered. The client moves through the funnel and has an understanding of not only the current stage but also what lies ahead.
Challenge #3: Provide informational support at all stages, involving experts as needed
02-3 All communication in one chat on the platform
The chat gathers all the necessary experts, depending on the situation, and there is always someone to verify the information, maintaining the quality of recommendations at the required level, even if yesterday’s barista, who decided to become a realtor, is handling the deal.
03 Result
As of 2024, TrendRealty is the most efficient real estate agency in Russia, based on the combined number of employees, number of deals, purchase conversion, and lead generation costs. The company is a trendsetter in the B2C services market and actively invests in digital products and business process optimization.
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